Why Email Marketing is the Key to Success for e-Commerce Brands
As a freelance expert in digital marketing localization from English to French, I help e-commerce brands create relevant and impactful content for the French market. Here’s why email marketing should be your top priority.
Why Focus on Email Marketing?
Most e-commerce brands focus their efforts on direct acquisition channels, mainly advertising. Unfortunately, while these channels are profitable, they involve enormous investments for relatively limited returns on investment (ROI), ranging from x3 to x4 at best.
On the other hand, email marketing is an exceptional channel that generates many sales with little investment in time and money. Here’s why you should start using it today:
1. Increase Your Conversion Rate
The average conversion rate in France is about 1%. In other words, 97% of your visitors leave your site without buying anything. That’s a huge loss.
Email marketing works on two main axes: automated sequences and newsletters.
- Automated Sequences: Conversion rates for automated sequences can reach impressive heights, ranging from 1% to 30% depending on the flows and emails used.
- Newsletters: While their conversion rate is lower (between 0.1% and 3%), they target large contact bases.
On average, the conversion rate per email is 7%, which is 7 times higher than advertising.
2. Very High Return on Investment
- Facebook Advertising: ROAS (Return on Ad Spend) of x1.5 to x4.
- Google Advertising: ROAS of x5 to x10.
But do you know the average ROI for email marketing? It is… x35! Yes, every euro invested in your email strategy returns an average of 35€. It’s the MOST PROFITABLE channel for e-commerce businesses.
3. Proximity and Customer Loyalty
Loyalty is built on two pillars: impeccable product and service quality, and personalized communication that resonates deeply with your customers.
Email marketing excels in both areas:
- Service Quality: Offer your customers exemplary package tracking and insightful advice for a complete service. Your customers will love it. Who wouldn’t return to an attentive and responsive merchant?
- Personalized Communication: With the segmentation of your contact base, you can precisely target your messages, using your customers’ specific language, addressing their problems, and offering suitable solutions.
Ready to Discuss Your Email Strategy?
Need more convincing? Great news! I have openings in my calendar to discuss your brand’s email strategy and how to reach 30% of your revenue generated through this channel.